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- More websites are entering the world wide web than ever before. The number of active websites has skyrocketed in recent years with an estimated 11 million recorded in February 2000 and just under 128 million sites in August 2007.
Netcraft. http://news.netcraft.com/archives/web_server_survey.html
- Websites are becoming more complex in terms of design and cost of production is increasing
- More intense competition than ever before
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