Search Engine Optimization (SEO) – What is it?
SEO is a method used to improve the volume of quality traffic to a website from search engines through natural or “organic” search results (listings).

This is achieved through:
  • HTML. First, and most important, is having a website designed in HTML. Flash may look nice but search engine spiders hate it – they can’t read it!

  • Keyword research. This means doing your research to find out what words or phrases people type into search engines most often when looking for your particular product or service.

  • Quality content. Working the keywords into your content so they seem natural is crucial to ranking higher in search engines.

  • Having a Sitemap. This makes it easier for the search engine robots or spiders to move through your website and index your website pages.
 
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