SEO Reaps Better Long Term Rewards than Pay-Per-Click
Rice Mills was previously paying $10,000 for pay-per-click advertising for 17,000 visitors (Vass, Kathy. “Using the Internet to Relieve the Price Squeeze.” Textile World, 157/2(2007): pp.34-6.)
PAY-PER-CLICK IS NO LONGER THE BEST OPTION FOR YOUR BUSINESS!