Organic searches are becoming more prevalent over other types of online advertising
Search advertising has grown from 34.7% of online advertising to 40.2% of online advertising as recently as 2005 (Brooks, Greg.
“Search Engine Marketing.” New Media Age, 01/26(2006): 5-8)
Most estimates currently have SEO revenues at $4.1 billion in and Search Engine Results are expected to surpass the Yellow Pages advertising industry’s overall revenue very soon. i.e. People prefer searching via online search engines (like Google, MSN, Yahoo) to consulting traditional sources like the Yellow Pages. (Sloan, Paul. “How to Scale Mt. Google.” Business 2.0, 8/4(2007).
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